Whether you’re branding a new venture or rethinking an existing one, a unique logo is essential to create a professional impression and stand out from your competition. Sadly, with the advent of so many DIY alternatives, there are a LOT of bad logos in the wild. Not to sound snotty, but this is an area where training as a graphic designer really does matter. There are many factors to consider in branding design:
- Your industry
- Your competition
- Tone or vibe of company
- Color psychology
- Font psychology
- What message do you want to convey?
- Ease of understanding
- Various applications from cards to websites to outdoor signage
Addressing all these issues and others specific to your situation requires someone who understands how different variables impact the final result. This is not a job for your teenager who wants to dink around in Photoshop.