This is an art unto itself…making an impact with just the words in the subject line and then holding readers’ attention thereafter. I’ve been creating these for many years, and over time as attention spans have diminished to almost nothing, my clients are relying more and more on dramatic images to get their messages across—and I agree.
Most people just won’t read long emails anymore–(but they will look at nice images). Which is why the quality of your photos, your branding and your consistency are all crucial.
Case in point: This cyber Monday email can be understood just from the images and the captions they contain.